First Paralax

What's with the name
One of the most frequently asked questions Hard Knox Creative receives is where did the name come from?

About Hard Knox

The Hard Knox Story

A long time ago a girl reigning from NSW named Lauren Watson was slaving away at a boring desk job when she got the idea to create screen printed singlets and T shirts to sell at markets. Setting up a creative space at home, she started playing around with the idea and concept of selling festival inspired designs and started sourcing materials but she needed a name…..

Growing up in a small town that had a rough area, she often joked with her friends they went to the School of Hard Knocks and one day when she was talking about the idea she decided that it would make an fitting name for a brand of hands on screen printed garments that have a rough edge – where else did I learn to screen print than at the School of Hard Knocks?

Having started selling to friends first, she took the plunge and put them up for sale on Ebay and it soared. After great success for several years, she decided that it was time to get serious and enrolled in a private graphic design school to learn how to become a better designer and be more broad. When she graduated she landed a job at Shoalhaven Entertaiment Centre and designed brochures, posters and marketing material for 4 years before venturing out in her own to start her studio – of course – Hard Knox Creative.

Her career has seen her work being featured on Logo Lounge, Lynda, printed in Semi Permanent’s Book 2 and has designed work for Industry Aerial Arts, Flyworx, Circus Corridor, Michelle Cashman and Sienna Byron Bay.

She can be found taking Polaroid photos at things she finds interesting and performing as an adaptive aerial artist at

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Pricing & Procedure


Please complete a quote form with all of the details of the work you wish to have designed and a quote will be issued.

Once the quote has been accepted, please read and sign an Agreement form. This agreement enters Hard Knox Creative and you, the client, into a contact. You may also be required to pay a 50% of the quote below within 30 days.


After receiving the deposit, I will sketch by hand some concepts for you to choose from. You are more than welcome to send me images you have seen to help with the concept. After sending them to you and you are happy we move to the next step, bring one of the concepts to life.

I will keep sending you drafts until both parties have decided the work is completed. Please be aware that any additional changes including starting again with a different concept may result in additional charges. If this is the case you will be notified prior to billing.

The artwork is sent to you or the printers for production and you will receive your invoice for payment. Please pay within 30 days.


Creative Agreement

Prices 2016

Quote Form


As of July 2016, our fees and charges have changed but some special or larger projects are still based on an hourly rate of $88. Standard pricing for projects can be found by downloading the price .pdf above.

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